With Wix, you have total creative control when it comes to your website and brand image, and its advanced ecommerce tools, including inventory management software and shipping solutions, make it a tough builder to beat. Wix performs well across almost all of our small business research categories, making it a reliable option for any business looking to promote itself or sell online. You’ll find Wix at the top of many of our lists, but it’s for a reason. The builder is incredibly easy to use, it boasts over 800 templates, and its drag-and-drop editor is perfect for beginners. Looking for the best website builder for small businesses? Wix is our top choice, scoring 4.7 out of 5 in our 2023 product testing. While affordable plans are always a bonus, our research found that a builder’s functionality and the support on offer are more essential to a small business than the price of a plan or its design flexibility. Help and support – Small businesses need quick and efficient support to avoid losing out on sales.Smooth UX – It’s important to build an easy-to-navigate website that will entice new customers to your business.Free trial – Our readers value the option to try a website builder’s functionality through a free trial ahead of purchasing a plan.Website features – The functionality of a platform is important since users need access to a range of tools when selling online.In our recent round of research, we shifted our algorithm and placed greater emphasis on a few key areas: This method allows us to rate and compare the builders fairly, focusing on important factors that small business owners have told us matter the most. The builder’s overall rating is an average of these category scores. These are each given a score out of five – when combined, we get a score for the category. Within each category, we dig a little deeper and investigate additional areas, such as marketing, template options, and SEO. To get started, our expert in-house research team tests each builder on the following: If you’re going to make an informed decision, you need to know all of the facts! Our goal is to help you find a website builder that meets your needs, so we make sure to include the good, the bad, and everything in-between in our reviews. We’ve carried out in-depth testing on over 50 of the top website builders to bring you the best data-led recommendations.
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